Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung

Dietmar Rößl, Sascha Kraus, Matthias Fink, Rainer Harms

Publication: Scientific journal › Journal article › peer-review

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{e4920e1e3daa44b48c845e58fedeb35d,

title = "Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung",

author = "Dietmar R{\"o}{\ss}l and Sascha Kraus and Matthias Fink and Rainer Harms",

year = "2009",

month = feb,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "18 -- 22",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

publisher = "Springer",

number = "01",

}