Entrepreneurial Marketing Revisited: A new Approach for the 21st Century?

Dietmar Rößl, Matthias Fink, Sascha Kraus, Carl H Reschke

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationBusiness Across Borders in the 21st Century
Editors Ogunmokun, G.
Place of PublicationParis
PublisherAcademy of World Business
Pages1037 - 1047
Publication statusPublished - 1 Sept 2006

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