| Original language | German (Austria) |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | DUV-Gabler |
| Publication status | Published - 1 Nov 2006 |
Publication series
| Series | Reihe Werbe- und Markenforschung |
|---|
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Erfolgsfaktoren von Markenerweiterungen
- Wolfgang Mayerhofer
- , Nina Mahnik
- , Günter Schweiger (Editor)
Publication: Book/Editorship/Report › Edited book (editorship)