Original language | English |
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Title of host publication | The Handbook of International Marketing |
Editors | M. Kotabe, K. Helsen |
Place of Publication | London |
Publisher | Sage Publications |
Pages | 218 - 237 |
Publication status | Published - 1 Jun 2009 |
Establishment Mode Choice: Acquisition versus Greenfield Entry
Desislava Dikova, K Brouthers
Publication: Chapter in book/Conference proceeding › Chapter in edited volume