Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationMarketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927 1994
Publication statusPublished - 1994

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