| Original language | English |
|---|---|
| Title of host publication | Marketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927 1994 |
| Publication status | Published - 1994 |
Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings