EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business 2004
Publication status	Published - 2004

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@inproceedings{efc643dbe8414ee1aff01a827005ae7f,

title = "EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior",

author = "Elfriede Penz and Barbara St{\"o}ttinger",

year = "2004",

language = "English",

booktitle = "2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business 2004",

}