European Business Marketing

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Routledge Companion to European Business
Editors Suder, Gabriele; Riviere, Monica; Lindeque, Johan
Place of PublicationOxford
PublisherTaylor & Francis
Pages250 - 270
ISBN (Print)9781138226586
Publication statusPublished - 2018

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