Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment

Josef Mazanec

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	52 - 74
Journal	Journal of Modelling in Management
Volume	1
Issue number	1
Publication status	Published - 1 Jun 2006

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title = "Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment",

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year = "2006",

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