Evaluations in Product-harm Crisis Situations

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	CD proceedings of the Annual Conference of the Academy of Marketing Science
Editors	AMS
Place of Publication	New Orleans, LA, USA
Pages	May 24 - May 27
Publication status	Published - 1 Jun 2012

Cite this

@inproceedings{379b09eef2cf48b58094fb51440ed225,

title = "Evaluations in Product-harm Crisis Situations",

author = "Ursula Haas-Kotzegger and I. Assiouras and Schlegelmilch, \{Bodo B.\} and G. Skourtis",

year = "2012",

month = jun,

day = "1",

language = "English",

pages = "May 24 -- May 27",

editor = "AMS",

booktitle = "CD proceedings of the Annual Conference of the Academy of Marketing Science",

}

TY - GEN

T1 - Evaluations in Product-harm Crisis Situations

AU - Haas-Kotzegger, Ursula

AU - Assiouras, I.

AU - Schlegelmilch, Bodo B.

AU - Skourtis, G.

PY - 2012/6/1

Y1 - 2012/6/1

M3 - Contribution to conference proceedings

SP - May 24 - May 27

BT - CD proceedings of the Annual Conference of the Academy of Marketing Science

A2 - AMS, null

CY - New Orleans, LA, USA

ER -