Every (Repurposed) Product Has a Story

Bernadette Kamleitner, Carina Thürridl

Institute for Marketing and Consumer Research

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	MIT Sloan Management Review
Publication status	Published - 2022

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University Library Catalogue

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https://sloanreview.mit.edu/article/every-repurposed-product-has-a-story/

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