Examining the functioning of different response scales based on innovative measurement models

Thomas Salzberger; Monika Koller

Examining the functioning of different response scales based on innovative measurement models

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Editors	Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of Publication	Copenhagen, Denmark
Publication status	Published - 1 Jun 2010

Cite this

Salzberger, Thomas ; Koller, Monika. / Examining the functioning of different response scales based on innovative measurement models. Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. editor / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

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Examining the functioning of different response scales based on innovative measurement models. / Salzberger, Thomas ; Koller, Monika.
Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. ed. / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

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AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2010/6/1

Y1 - 2010/6/1

M3 - Contribution to conference proceedings

BT - Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School

A2 - Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, null

CY - Copenhagen, Denmark

ER -