Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry

Stefan Bauer, Roya Amin Sobhani

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 21st International Business Information Management Association Conference
Editors Khalid S. Soliman
Place of PublicationWien
PublisherIBIMA Press
Pages841 - 848
ISBN (Print)978-0-9860419-0-7
Publication statusPublished - 1 Jul 2013

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