Exploring Customers Intention to Use Mobile Advertising Services

Astrid Dickinger, Johanna Lengauer, Gregor Matjan

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationTo be presented at:
Editors 16th Annual Frontiers in Service Conference
Place of PublicationSan Francisco, USA
Publication statusPublished - 1 May 2007

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