Exploring Customers Intention to Use Mobile Advertising Services

Astrid Dickinger, Johanna Lengauer, Gregor Matjan

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	To be presented at:
Editors	16th Annual Frontiers in Service Conference
Place of Publication	San Francisco, USA
Publication status	Published - 1 May 2007

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title = "Exploring Customers Intention to Use Mobile Advertising Services",

author = "Astrid Dickinger and Johanna Lengauer and Gregor Matjan",

year = "2007",

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language = "English",

editor = "{16th Annual Frontiers in Service Conference}",

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AU - Dickinger, Astrid

AU - Lengauer, Johanna

AU - Matjan, Gregor

PY - 2007/5/1

Y1 - 2007/5/1

UR - http://www.rhsmith.umd.edu/ces/frontiersconference.html

M3 - Contribution to conference proceedings

BT - To be presented at:

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CY - San Francisco, USA

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