Export Marketing Research: An Empirical Investigation of Users and Non-Users

Bodo B. Schlegelmilch

Export Marketing Research: An Empirical Investigation of Users and Non-Users

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446 1990
Publication status	Published - 1990

Cite this

@inproceedings{c58ed174292a4b7bb5e58919613c6baa,

title = "Export Marketing Research: An Empirical Investigation of Users and Non-Users",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1990",

language = "English",

booktitle = "Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446 1990",

}