EXPRESS: Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product’s Resale Value

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	Journal of Marketing Research
DOIs	https://doi.org/10.1177/0022243722112857
Publication status	E-pub ahead of print - Sept 2022

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@article{7c430913e17e4065875e4b019df64a86,

title = "EXPRESS: Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product{\textquoteright}s Resale Value",

author = "Matthias Fuchs and Martin Schreier",

year = "2022",

month = sep,

doi = "https://doi.org/10.1177/0022243722112857",

language = "English",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}

TY - JOUR

T1 - EXPRESS: Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product’s Resale Value

AU - Fuchs, Matthias

AU - Schreier, Martin

PY - 2022/9

Y1 - 2022/9

U2 - https://doi.org/10.1177/0022243722112857

DO - https://doi.org/10.1177/0022243722112857

M3 - Journal article

SN - 0022-2437

JO - Journal of Marketing Research

JF - Journal of Marketing Research

ER -