Extending Rungie et al.'s model of brand image stability to account for heterogeneity

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 36th EMAC Conference
Editors	Reykjavik University
Place of Publication	Reykjavik, Iceland
Publisher	EMAC
Pages	CD - ROM
Publication status	Published - 2007

Cite this

@inproceedings{f2fd6da8ef154854b9d3c2ed508307e0,

title = "Extending Rungie et al.'s model of brand image stability to account for heterogeneity",

author = "Bettina Gr{\"u}n and Sara Dolnicar and Rossiter, \{John R.\}",

year = "2007",

language = "English",

pages = "CD -- ROM",

editor = "\{Reykjavik University\}",

booktitle = "Proceedings of the 36th EMAC Conference",

publisher = "EMAC",

}