Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria

Rudolf Sinkovics, Barbara Stöttinger

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageEnglish
    Title of host publicationProceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association 2000
    Publication statusPublished - 2000

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