Original language | English |
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Title of host publication | European Advances in Consumer Research, Volume 8 |
Editors | Stefania Borghini, Mary Ann McGrath, Celes Otnes |
Place of Publication | Milan |
Publisher | Association for Consumer Research |
Pages | 156 - 157 |
Publication status | Published - 1 Sept 2008 |
Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts
Margaret K. Hogg, Elfriede Penz
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings