Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts

Margaret K. Hogg, Elfriede Penz

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research, Volume 8
Editors Stefania Borghini, Mary Ann McGrath, Celes Otnes
Place of PublicationMilan
PublisherAssociation for Consumer Research
Pages156 - 157
Publication statusPublished - 1 Sept 2008

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