Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 1993
Publication status	Published - 1993

Cite this

@inproceedings{991b341d3ed64efda6f6eab57d061183,

title = "Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1993",

language = "English",

booktitle = "Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 1993",

}