| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
| Editors | Reiner Springer and Petr Chadraba |
| Place of Publication | Wien |
| Publisher | Eigenverlag |
| Pages | 397 - 413 |
| ISBN (Print) | 978-3-9502045-5-1 |
| Publication status | Published - 1 Nov 2007 |
Focal Areas and Trends in Business and Management Research on CEE: A Literature Review of the 1990-2005 Period
Arnold Schuh, Adrian Rossmann
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings