Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies

Margeret Hall, Athanasios Mazarkitis, Isabella Peters, Martin Chorley, Simon Caton, Jenserik Mai, Markus Strohmeier

Publication: Chapter in book/Conference proceedingContribution to conference proceedings


Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop ‘Following User Pathways’ brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of cross-platform, mixed method analysis in social media ecosystems.
Original languageEnglish
Title of host publicationCHI EA '16: Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Editors Jofish Kaye, Allison Druin, Cliff Lampe, Dan Morris, Juan Pablo Hourcade
Place of PublicationSan Francisco
PublisherACM Press
Pages3400 - 3407
ISBN (Print)978-1-4503-4082-3
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 102

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