Abstract
This conceptual article proposes the establishing of the position of a corporate jester to support
organizational change processes. The article focuses on the inevitable transformations
companies have to go through, given the diversification and pluralization of the workforce. The corporate jester theoretically is framed as part of an organizational `comical artifact staging´, that by utilizing humor as an element of organizational change, experiences more openness and less resistance than more educative tools.
organizational change processes. The article focuses on the inevitable transformations
companies have to go through, given the diversification and pluralization of the workforce. The corporate jester theoretically is framed as part of an organizational `comical artifact staging´, that by utilizing humor as an element of organizational change, experiences more openness and less resistance than more educative tools.
| Original language | English |
|---|---|
| Pages (from-to) | 325 - 332 |
| Journal | International Journal of Business Research and Management |
| Volume | 3 |
| Issue number | 6 |
| Publication status | Published - 2012 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502052 Business administration
- 502026 Human resource management
- 506009 Organisation theory