Original language | English |
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Title of host publication | Annual Marketing Science Conference |
Editors | INFORMS |
Place of Publication | Vancouver, Canada |
Pages | 85 |
Publication status | Published - 1 Jun 2008 |
Formative Measurement in Social Science Research: A Historical Review and Up to Date Issues
Horst Treiblmaier, Peter Bentler, Patrick Mair
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings