Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren

Cornelius Herstatt, Christian Luethje, Christopher Lettl

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Management der frühen Innovationsphasen: Grundlagen – Methoden – Neue Ansätze
Editors	Herstatt, C.; Verworn, B.
Place of Publication	Wiesbaden
Publisher	Gabler
Pages	57 - 72
Publication status	Published - 1 Aug 2003

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title = "Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren",

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