Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Management der frühen Innovationsphasen: Grundlagen – Methoden – Neue Ansätze
Editors	Herstatt, C.; Verworn, B.
Place of Publication	Wiesbaden
Publisher	Gabler
Pages	57 - 72
Publication status	Published - 1 Aug 2003

Cite this

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title = "Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren",

author = "Cornelius Herstatt and Christian Luethje and Christopher Lettl",

year = "2003",

month = aug,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "57 -- 72",

editor = "\{Herstatt, C.; Verworn, B.\}",

booktitle = "Management der fr{\"u}hen Innovationsphasen: Grundlagen {\textendash} Methoden {\textendash} Neue Ans{\"a}tze",

publisher = "Gabler",

}

TY - CHAP

T1 - Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren

AU - Herstatt, Cornelius

AU - Luethje, Christian

AU - Lettl, Christopher

PY - 2003/8/1

Y1 - 2003/8/1

M3 - Chapter in edited volume

SP - 57

EP - 72

BT - Management der frühen Innovationsphasen: Grundlagen – Methoden – Neue Ansätze

A2 - Herstatt, C.; Verworn, B., null

PB - Gabler

CY - Wiesbaden

ER -