From handshake to marriage: The example of Austrian Airlines

Reinhard Bachmann, Kerstin Neumann

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Cases in Strategic Management
Editors	Laura Costanzo
Place of Publication	Berkshire
Publisher	McGraw-Hill
Pages	55 - 66
Publication status	Published - 1 Dec 2010

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title = "From handshake to marriage: The example of Austrian Airlines",

author = "Reinhard Bachmann and Kerstin Neumann",

year = "2010",

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language = "English",

pages = "55 -- 66",

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