Original language | English |
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Title of host publication | Proceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V) |
Editors | Dioko, L.A.N. |
Place of Publication | Macao |
Pages | 281 - 295 |
Publication status | Published - 2014 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502020 Market research
- 502040 Tourism research
- 502019 Marketing