From intended to projected destination image: the case of districts in China

Andreas Zins, Shasha Lin

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V)
Editors Dioko, L.A.N.
Place of PublicationMacao
Pages281 - 295
Publication statusPublished - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502020 Market research
  • 502040 Tourism research
  • 502019 Marketing

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