From the Editor in Chief: Consumer Behavior and Managerial Relevance

Publication: Scientific journal › Journal article

Original language	English
Number of pages	1
Journal	Journal of International Marketing
Volume	10
Issue number	2
DOIs	https://doi.org/10.1509/jimk.10.2.1.19537
Publication status	Published - 2002

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@article{084e0113657c4be5970ec159dadde23a,

title = "From the Editor in Chief: Consumer Behavior and Managerial Relevance",

author = "Schlegelmilch, \{Bodo B.\}",

year = "2002",

doi = "10.1509/jimk.10.2.1.19537",

language = "English",

volume = "10",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "SAGE Publications Ltd",

number = "2",

}