From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationProceedings of the 28th International Conference on Corporate and Marketing Communications
Subtitle of host publicationValuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment
EditorsSabine Einwiller, Ingrid Wahl
Place of PublicationWien
PublisherSelbstverlag
Pages176-180
ISBN (Print)978-3-200-09859-6
DOIs
Publication statusPublished - 2024

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508015 Business communication
  • 602007 Applied linguistics
  • 602058 Corpus linguistics

Keywords

  • customer communication
  • webcare
  • social media
  • Twitter/X
  • corpus linguistics

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