From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Ursula Lutzky

doi:10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Ursula Lutzky

Department of Business Communication

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Proceedings of the 28th International Conference on Corporate and Marketing Communications
Subtitle of host publication	Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment
Editors	Sabine Einwiller, Ingrid Wahl
Place of Publication	Wien
Publisher	Selbstverlag
Pages	176-180
ISBN (Print)	978-3-200-09859-6
DOIs	https://doi.org/10.25365/phaidra.507
Publication status	Published - 2024

Austrian Classification of Fields of Science and Technology (ÖFOS)

508015 Business communication
602007 Applied linguistics
602058 Corpus linguistics

Keywords

customer communication
webcare
social media
Twitter/X
corpus linguistics

Access to Document

10.25365/phaidra.507Licence: Other

Webcare
Lutzky, U. (PI - Project head)
1/02/22 → …
Project: Internal projects

Cite this

Lutzky, U. (2024). From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. In S. Einwiller, & I. Wahl (Eds.), Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (pp. 176-180). Selbstverlag. https://doi.org/10.25365/phaidra.507

Lutzky, Ursula. / From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. editor / Sabine Einwiller ; Ingrid Wahl. Wien : Selbstverlag, 2024. pp. 176-180

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Lutzky, U 2024, From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. in S Einwiller & I Wahl (eds), Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Selbstverlag, Wien, pp. 176-180. https://doi.org/10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. / Lutzky, Ursula.
Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. ed. / Sabine Einwiller; Ingrid Wahl. Wien: Selbstverlag, 2024. p. 176-180.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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AU - Lutzky, Ursula

PY - 2024

Y1 - 2024

KW - customer communication

KW - webcare

KW - social media

KW - Twitter/X

KW - corpus linguistics

U2 - 10.25365/phaidra.507

DO - 10.25365/phaidra.507

M3 - Chapter in edited volume

SN - 978-3-200-09859-6

SP - 176

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BT - Proceedings of the 28th International Conference on Corporate and Marketing Communications

A2 - Einwiller, Sabine

A2 - Wahl, Ingrid

PB - Selbstverlag

CY - Wien

ER -

Lutzky U. From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. In Einwiller S, Wahl I, editors, Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Wien: Selbstverlag. 2024. p. 176-180 doi: 10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Austrian Classification of Fields of Science and Technology (ÖFOS)

Keywords

Access to Document

Projects

Webcare

Cite this