Fundraising - Der Kampf um die Herzen und Brieftaschen (MAFO-Splitter)

Wolfgang Mayerhofer

Publication: Scientific journal › Journal article › peer-review

Original language	German (Austria)
Pages (from-to)	52 - 54
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Issue number	4
Publication status	Published - 1 Nov 2005

Cite this

@article{2d84a8fce57f4b0bb3b397813330f356,

title = "Fundraising - Der Kampf um die Herzen und Brieftaschen (MAFO-Splitter)",

author = "Wolfgang Mayerhofer",

year = "2005",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "52 -- 54",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-798X",

number = "4",

}