Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective

Publication: Scientific journal › Journal article › peer-review

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@article{118d8179685f48bc8ec575ab376bdd16,

title = "Further Insights into Perceived Value and Consumer Loyalty: A {"}Green{"} Perspective",

author = "Monika Koller and Arne Floh and Alexander Zauner",

year = "2011",

month = nov,

day = "1",

language = "English",

volume = "28",

pages = "1154 -- 1176",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "12",

}