| Original language | German (Austria) |
|---|---|
| Title of host publication | Marketing-Fallstudien 3. Wien: Service-Fachverlag an der Wirtschaftsuniversität Wien, 1990, S.535-548 1990 |
| Publication status | Published - 1990 |
Gabriel Ges.m.b.H
Arnold Schuh, Walter Aigner
Publication: Chapter in book/Conference proceeding › Chapter in edited volume