Gambling for a discount: Preferring discount per item to discount per purchase?

Bernadette Kamleitner, Mandeep K. Dhami, David R. Mandel

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)566 - 567
JournalAdvances in Consumer Research
Volume36
Publication statusPublished - 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research
  • 501021 Social psychology
  • 501002 Applied psychology

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