Gambling for a discount: Preferring discount per item to discount per purchase?

Bernadette Kamleitner, M. K. Dahmi, D. R Mandel

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)566 - 567
JournalAdvances in Consumer Research
Volume36
Publication statusPublished - 1 Jul 2009

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