Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase?

Bernadette Kamleitner, Mandeep K. Dhami, David R. Mandel

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	566 - 567
Journal	Advances in Consumer Research
Volume	36
Publication status	Published - 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{33210a75e44940518adc21eb5d3e8161,

title = "Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase?",

author = "Bernadette Kamleitner and Dhami, {Mandeep K.} and Mandel, {David R.}",

year = "2009",

language = "English",

volume = "36",

pages = "566 -- 567",

journal = "Advances in Consumer Research",