Gay Tourism in Budapest: An Exploratory Study on Gay Tourists' Motivational Patterns for Traveling to Budapest

Thomas Köllen, Szabolcs Lazar

Publication: Scientific journalJournal articlepeer-review

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In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. In order to exemplarily analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from "mainstream tourists"; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed.
Original languageEnglish
Pages (from-to)64 - 68
JournalAmerican Journal of Tourism Management
Issue number3
Publication statusPublished - 2012

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502040 Tourism research
  • 504012 Leisure research

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