| Original language | English |
|---|---|
| Title of host publication | Proceedings 14th ICORIA |
| Subtitle of host publication | (London, 2015) |
| Place of Publication | Amsterdam |
| Publisher | European Advertising Academy |
| Publication status | Published - Jul 2015 |
| Externally published | Yes |
Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?
Franzisca Weder, Isabell Koinig, Sandra Diehl
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings