Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?

Franzisca Weder; Isabell Koinig; Sandra Diehl

Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?

Franzisca Weder
, Isabell Koinig
, Sandra Diehl

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings 14th ICORIA
Subtitle of host publication	(London, 2015)
Place of Publication	Amsterdam
Publisher	European Advertising Academy
Publication status	Published - Jul 2015
Externally published	Yes

Cite this

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title = "Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?",

author = "Franzisca Weder and Isabell Koinig and Sandra Diehl",

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Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men? / Weder, Franzisca; Koinig, Isabell; Diehl, Sandra.
Proceedings 14th ICORIA: (London, 2015). Amsterdam: European Advertising Academy, 2015.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Gender specific health communication

T2 - Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?

AU - Weder, Franzisca

AU - Koinig, Isabell

AU - Diehl, Sandra

PY - 2015/7

Y1 - 2015/7

UR - https://www.europeanadvertisingacademy.org/proceedings-2015/

M3 - Contribution to conference proceedings

BT - Proceedings 14th ICORIA

PB - European Advertising Academy

CY - Amsterdam

ER -

Gender specific health communication: Targeting women to reach men? Are crabwise campaigns a promising approach to more effectively reach men?

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