Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)

Sara Dolnicar

Publication: Working/Discussion Paper › Working Paper/Preprint

Original language	English
Publication status	Published - 2001

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other

TY - UNPB

T1 - Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)

AU - Dolnicar, Sara

PY - 2001

Y1 - 2001

M3 - Working Paper/Preprint

BT - Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)

ER -