| Original language | English |
|---|---|
| Title of host publication | 33rd European Marketing Academy Conference (33rd Emac). Murcia, Spain, University of Murcia 2004 |
| Publication status | Published - 2004 |
Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing
Astrid Dickinger, Parissa Haghirian
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings