Giving to Charity: Determinants of Cash Donations Through Prompted Giving

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationMarketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993
Publication statusPublished - 1993

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