Giving to Charity: Determinants of Cash Donations Through Prompted Giving

Bodo B. Schlegelmilch

Giving to Charity: Determinants of Cash Donations Through Prompted Giving

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993
Publication status	Published - 1993

Cite this

@inproceedings{b9ed8c54026d4f578c60a18be8779453,

title = "Giving to Charity: Determinants of Cash Donations Through Prompted Giving",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1993",

language = "English",

booktitle = "Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993",

}

Giving to Charity: Determinants of Cash Donations Through Prompted Giving. / Schlegelmilch, Bodo B.
Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993. 1993.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Giving to Charity: Determinants of Cash Donations Through Prompted Giving

AU - Schlegelmilch, Bodo B.

PY - 1993

Y1 - 1993

M3 - Contribution to conference proceedings

BT - Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993

ER -