Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	International Marketing and Business in the CEE Markets
Editors	Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics
Place of Publication	Katowice, Poland
Publisher	Eigenverlag
Pages	1 - 15
Publication status	Published - 1 Dec 2008

Cite this

@inproceedings{6b5a4e7ee21149e3b57e49790eddb9c0,

title = "Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?",

author = "Arnold Schuh",

year = "2008",

month = dec,

day = "1",

language = "English",

pages = "1 -- 15",

editor = "\{Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics\}",

booktitle = "International Marketing and Business in the CEE Markets",

publisher = "Eigenverlag",

}

Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe? / Schuh, Arnold.
International Marketing and Business in the CEE Markets. ed. / Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics. Katowice, Poland: Eigenverlag, 2008. p. 1 - 15.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings