Global Marketing und Marketing Knowledge: Collaboration and Management Issues

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	the proceedings of the AMA Winter Educators' Conference
Publication status	Published - 1 Nov 2004

Cite this

@inproceedings{362fa33d2e2c4adf9817a96534b0492a,

title = "Global Marketing und Marketing Knowledge: Collaboration and Management Issues",

author = "Schlegelmilch, \{Bodo B.\} and Ambos, \{Tina Claudia\} and Bj{\"o}rn Ambos and T. Chini",

year = "2004",

month = nov,

day = "1",

language = "English",

booktitle = "the proceedings of the AMA Winter Educators' Conference",

}