Global Pharma - Das Ende eines erfolgreichen Business Models?

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German
Title of host publication	Fallstudien zum internationalen Management
Subtitle of host publication	Grundlagen, Praxiserfahrungen, Perspektiven
Editors	Joachim Zentes
Place of Publication	Wiesbaden
Publisher	Gabler
Chapter	57
Pages	963-987
Edition	4.
ISBN (Print)	9783834929679, 3834929670
Publication status	Published - 2011

Cite this

@inbook{620f3a888d5548bb972280d5eec9fb6c,

title = "Global Pharma - Das Ende eines erfolgreichen Business Models?",

author = "Nell, \{Phillip C.\} and Bj{\"o}rn Ambos",

year = "2011",

language = "Deutsch",

isbn = "9783834929679",

pages = "963--987",

editor = "Joachim Zentes",

booktitle = "Fallstudien zum internationalen Management",

publisher = "Gabler",

edition = "4.",

}