| Original language | German (Austria) |
|---|---|
| Place of Publication | München |
| Publisher | Oldenbourg |
| Publication status | Published - 2002 |
Globales Marketing-Management. Eine europäische Perspektive
Warren J. Keegan, Bodo B. Schlegelmilch, Barbara Stöttinger
Publication: Book/Editorship/Report › Book (monograph)