Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe

Arnold Schuh

Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe

Arnold Schuh

Competence Center for Emerging Markets and CEE

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark 2003
Publication status	Published - 2003

Cite this

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title = "Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2003",

language = "English",

booktitle = "Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark 2003",

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Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe. / Schuh, Arnold.
Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark 2003. 2003.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings