Good fences make good neighbors? Directions and safeguards in alliances on business model innovation

Ricarda B. Bouncken*, Viktor Fredrich

*Corresponding author for this work

Publication: Scientific journalJournal articlepeer-review

Abstract

Business model innovation receives great attention from managers. Alliances can stimulate firm's value creation of BMI but set challenges for its value appropriation. The current study's analysis by fuzzy set Qualitative Comparative Analysis of 580 alliances highlights architectural BMI for highly successful configurations of value appropriation. Configurations differ primarily according the firms’ supply chain role, its choice of partners, its safeguards of equity participation, and the direction of the alliance. The findings reveal two successful configurations in which the original equipment manufacturers (OEM) use equity participation and one successful configuration where suppliers do not use equity participation to safeguard own claims in horizontal alliances.

Original languageEnglish
Pages (from-to)5196-5202
Number of pages7
JournalJournal of Business Research
Volume69
Issue number11
DOIs
Publication statusPublished - 1 Nov 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Inc.

Keywords

  • Ambidexterity
  • Business model innovation
  • Horizontal alliances
  • Value appropriation

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