Grounded Theory

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman (Austria)
Title of host publicationQualitative Marktforschung
Editors Buber, Renate, Holzmüller, Hartmut
Place of PublicationWiesbaden
PublisherGabler
Pages189 - 205
Publication statusPublished - 1 Mar 2007

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