Halal Endorsements: Stirring Controversy or Gaining New Customers?

Bodo B. Schlegelmilch, Mubbsher M. Khan, Jr. Joe F Hair

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)1 - 32
JournalInternational Marketing Review
Volume33
Issue number1
DOIs
Publication statusPublished - 2016

Cite this